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What Scott has created at Live Your Legend is mind-boggling. He creates inspiration, the challenge to dream big and bold, and the tools to make all that a reality. But most unbelievable is the community he's developed of people who are passionate about doing something great, and helping each other achieve that."

- Leo Babauta, Creator of ZenHabits

How to Make Your First $1,000 From Your Passions & Talents (my fully tested & proven process)

“The first dollar changes everything.”

Hey, Living Legends – I have some fun & urgent news!

After being asked by literally thousands of you in the past few months of rigorous user interviews, I’ve finally decided to host a live online workshop on How to Make Your First $1,000 from Your Passions & Talents. Registration just went live and I’m crazy excited about it! I filmed a short video to explain everything. Take a few minutes to watch that above right now.

The workshop goal and guarantee are simple: I will teach you a proven process and framework that I guarantee will allow you to make $1,000 from your talents and passions (i.e. doing work you actually care about!) in the first three months, or the workshop is free. And you can do it on the side, while you have a full-time gig.

The actual workshop is in two weeks and there are only 1,000 spots available (and about 70 times more people reading this right now). And to encourage you action-takers, I’m giving a 54% discount to those of you who decide to join before next Wednesday, November 5th at midnight PST.

Read below for all the details, but watch the video first (it will be a lot faster that way, too). You can join us for the discounted pre-registration down below.

Because Making the First Dollar Changes Everything

I remember when I was first building Live Your Legend. I spent the first four years sharing my ideas with exactly three people paying attention – my mom, dad and my wife Chelsea.

There was just about zero growth, zero traffic and definitely zero revenue.

Then I started to take Live Your Legend more seriously and the community began to grow. But it still made zero money. I thought getting to my first 1,000 subscribers would change everything. It didn’t. Then I thought getting to my first 10,000 was the magic number. It wasn’t.

When it came to the income from the “business”, nothing changed.

Then one day while I was on the phone with my coach Debra, we were talking about my vision for building Live Your Legend. And she said something along the lines of, “Scott, I think it’s time to start charging people.”

I laughed as I felt my stomach drop through the floor.

Her response…

“No seriously, Scott. You’ve been helping people for a long time and getting real results. It’s time for you to start charging people. Just start charging whatever you feel comfortable with and learn and correct from there.”

So in pure terror, I put up a page offering 1:1 work to help people find and do work they love.

Then I headed off to my good friend’s wedding.

And that’s when it happened…

I was on the golf course, on about the 16th hole with one of my best friends, when my iPhone buzzed. I grabbed it to check the text message. But instead it was a Paypal update.

The update said, “You just received $499 from [person's name].”

I seriously lost it.

Someone had decided to buy one of my coaching packages! I don’t think I’ve ever had a more exciting time in my business life.

Did the $500 dollars change my life?

Not at all. Well, not literally, at least.

That $500 didn’t change what I could or couldn’t afford or how I decided to live my life.

But it changed something much more valuable than that.

It completely transformed my belief system. It proved to me that I had something that the right people would happily pay me for. And that changed everything.

Within a few weeks my coaching schedule was full.

That 1:1 work taught me the consistent patterns and challenges that the masses seemed to experience.

I took that knowledge and built my first course called Live Off Your Passion.

The first hour that I opened the course for sale, it made over $1,000. Then I went out for a workout, and by the time I got back it had made another $2,000.

By the end of the month it had made over $31,000.

I was beside myself.

Then eventually I noticed thousands of you asking versions of the exact same question: “How do I meet the right people to support my dreams?”

That led to creating our flagship How to Connect With Anyone course and community.

The first time we offered it to all of you, it brought in over $78,000 in ten days. Again, I was in disbelief.

In one of our most recent openings, CWA brought in $154,000 in 6 days.

And the best part is that these courses have gotten real results for people – many of you who are reading this right now.

I don’t say any of this to brag. Not anywhere close.

I tell you as proof. As proof of a process that flat-out gets results for anyone willing to rigorously apply it.

It’s the same process I’ve used to build every product and service at Live Your Legend and I believe it has everything to do with the fact that we’ve never released an unsuccessful product (well, except for one little known one, which I’ll dissect in the workshop, because I neglected the final and all-important step!).

This is a framework that I first researched and learned from a group of venture investors and entrepreneurs when I was doing my honors thesis on Market Validation at the University of California, Santa Barbara.

In fact, as a result of the products we’ve built and launched at LYL, I’ve created a ridiculously detailed step-by-step product and service creation and launch checklist that has over 130 items on it. It’s the exact one I used to launch Live Off Your Passion and Connect With Anyone, which have brought in well over half a million dollars since day one.

So that’s what this workshop is about.

It’s about teaching you the proven (and uber low risk) process for building a product or service that people actually want and need and making your first $1,000 from it (and a lot more), on the side, before you have to quit whatever full-time job or project you’re working on.

But more than that, it’s about proving possibility.

It’s about showing yourself you can make that first dollar – because I believe that first dollar is the psychological inflection point. It’s the Roger Bannister moment of living your legend, building a career around your passions and helping people and the world in a meaningful way.

Because that is where things start to get very interesting…

We’re going to cover a ton, but here are 14 of the biggest highlights:

  1. Figuring out what you have to offer that people would be happy to pay you for – I am convinced every one of us has this. We just have to uncover it.
  2. Figuring out what your first offer is actually going to be.
  3. How to describe and position yourself in a way that makes people want to buy.
  4. Why you don’t need a big massive audience (or any audience at all).
  5. Getting set up on the best online tools, communities and platforms for building your track record and credibility.
  6. The 3-step process for building credibility and becoming a perceived (and practical) expert in your field.
  7. Getting your crucial first testimonials and referrals.
  8. The single biggest action and belief that keeps people from making their first dime doing work they love (I made this mistake for four years and really want you to avoid it!).
  9. Make failure impossible by turning the standard product development process on its head to ensure you’re creating what people want to pay you for, and to have customers before you invest hardly any time or money in building it.
  10. How to do simple and effective market and customer research and the exact tools, scripts and surveys I’ve used for our flagship products.
  11. How to turn early failure into a massive success.
  12. My 7-page, 130-point product launch checklist that lead to a 6-day $154,000 launch – that includes every detailed step and the logic behind it.
  13. Real case studies and product tear downs from my students, clients and my own projects (including real dollar amounts and one “failure” I rarely talk about).
  14. All laid out in a simple and clear process that won’t be some huge time investment, so you can actually follow through and implement!

And a lot more…

Most importantly, this is designed to be incredibly practical. You will be able to apply this stuff immediately and likely start seeing measurable, financial results (i.e. making real money) within weeks, as is proof by our guarantee…

Our Make $1,000 Guarantee

Everything we do at LYL comes with a fully results-backed guarantee. With this workshop, since we’re talking about real numbers and dollars, it’s quite simple…

I guarantee that you’ll make your first dollar in the first month and your first $1,000 in the first three months of rigorously putting to work every step of the framework we cover in the workshop. If you don’t get those results, the workshop is free – I’ll give you your money back and you can keep it.

I can make this offer because I’ve seen it work in dozens of industries with dozens of clients and mentors – and my own projects.

So here’s what’s included:

  • A live 60-minute in-depth workshop on the full First $1,000 Framework
  • 30 minutes of anything-goes question and answers
  • Full audio and video recordings and downloads for reviewing later on
  • My detailed 130+ item product creation and $154,000 launch checklist
  • In-depth report on the 3-step process for becoming a trusted (& highly paid) expert
  • My 3 best tools & exercises for discovering your passion & the value you’ll deliver to others
  • The exact emails, scripts and surveys I’ve used to test a market and be certain of having customers long before building anything
  • An action plan to get results
  • Case studies and behind-the-scenes breakdowns of my products, launches and psychology that I’ve never publicly shared
  • The Make Your First $1,000 Guarantee

When and how is it going to be held?

It will be held on Thursday, November 13th from 6:00 to 7:30 PM PST. Don’t worry if you can’t make it live. You’ll get a full recording of everything.

So what’s this going to cost?

A lot less than you said it should.

When I asked on Twitter and Facebook what price would make this a ‘no-brainer,’ dozens of you said it should be between $100 and $297 or maybe $30 to $50 a month for a six or more months. And another handful said you’d be happy to pay $1,000.

When I offer things for the first time, I like to price them at a place that makes it a ‘no-brainer’ for you, and sets me up to be able to ridiculously over-deliver on value. (I’ve used this framework with clients and myself for years, but have never put it into a workshop like this.)

You’ll get a massive deal for being a founding student and getting in on the ground floor. The pre-launch group got to buy Live Off Your Passion for $67. It now sells for $197. The pre-launch group for Connect With Anyone got to pay $197 for lifetime access. The full course now costs $1,000. And we’ve built upon each program tremendously since first launch. I’ll also cover why we do it this way in the workshop (it’s an important point).

So with that said, the early-bird price for this workshop is $37, if you register before this Wednesday, November 5th at midnight PST. 

  • If you join between 11/6 and 11/12 at midnight PST, you will pay $57.
  • And if you decide to keep putting this off and want to purchase the full recording and tools after the live event (all of which you’ll get as part of the above discounted prices), you’ll pay $77. And given what I plan to turn this into, it will likely go up a lot more from there.

I realize I run the risk of you not valuing this as highly as you should due to the lower price, but I want as many of you to be able to access this as possible. I also want to be respectful of the huge contingent of LYLers in countries like India where $1 is a much bigger number than in the U.S.

Also, I actually see this workshop as MY investment in each of you.

I love you all. I’m deeply grateful for this community, and my goal is always to do anything I can to give you the best chance at living your legend and making your difference in the world. Teaching you to fish in this way will end up doing a lot more good for a lot more people (our community and myself included) than if I allowed a lot fewer people to access it at a much higher price.

The bottom line is that I didn’t want you to have to even think about joining this.

If you’re reading this, you already know how I do things and how worthwhile it it will be – both the money and the time you’ll spend, as I know how precious they both are. And my promise to you is always to never let you waste either.

Get Priority Access
Your discounted full access workshop pass includes...
  • Live 60-minute in-depth workshop on full First $1,000 Framework
  • 30-minute anything-goes Q&A session
  • Full audio & video recordings & downloads
  • In-depth report: 3-step process for becoming a trusted (& highly paid) expert
  • 3 top tools for discovering your passion & the value you'll deliver to others
  • My personal detailed 130-item product creation and $154,000 launch checklist
  • Exact emails, scripts & surveys I used to test a market & be certain of having customers long before building anything
  • Case studies & behind-the-scenes breakdowns of my products, launches and psychology that I've never publicly shared
  • The Results-Backed 'Make Your First $1,000' Guarantee
REGISTER NOW FOR $37

And here are a couple stories from our past students who have applied the framework in various ways:

Naz and Leah“This year we both left our corporate jobs where we were earning in excess of $160,000 combined. We now run our own business, RYPL, where we help people everyday bring meaning to their lives through live events, speaking, writing and coaching. In 2014, we are tracking to turn over our first million dollars.

- Leah Hynes & Nazrin Murphie – Sydney, Australia

Kristen A“I got my first client within two weeks and ramped up from there. Now, not quite two years later, I run a solid marketing communication agency — with a suite of clients that I adore. I expect to turnover $300K this year and celebrate the business’ 2nd birthday in November!”

– Kristin A. – Sydney, Australia

But this is NOT about the money. Seriously.

Sure, the $1,000 you’ll make will feel incredible. So will the rest that comes from applying what you learn.

But this not about making you $1,000. Or even $10,000.

It’s about exposing you to a whole new world of possibility.

Since the beginning of time, the world believed it was a physical impossibility to run a mile in less than four minutes.

Then on May 6th, 1954, a man named Roger Bannister showed up to Iffley Road Track in Oxford, England and took off running. Three minutes and 59.4 seconds later, he crossed the mile mark.

But you know what the really fascinating part was?

Just 46 days later, Bannister’s rival, John Landy beat his time by more than a second. Then, within a year, over a dozen more runners came in sub-four. 

Do you think the human body physically changed in a matter of months?

Of course not.

But the world’s belief of what’s possible did.

And that was enough to drastically transform their physical potential. Once they knew it could be done, it just happened. But not until Bannister proved it to the world.

That is always my goal at Live Your Legend – to provide your Roger Bannister moment for the things in life I know you’re capable of. And then to provide the tools and a road map for you to make your sub four-minute mile a reality.

That’s what I want for you in this workshop and in the actions you take and results you get soon after.

Making your first $1,000 (or your first $1) is that mental inflection point that changes everything.

So let’s end with a question…

How differently would you approach projects and ideas if you were confident you had a proven process for building an income around the things you actually cared about and enjoyed?

If you had a process for testing an idea and knowing whether it’s viable within weeks, what might you pursue? What could you create? What difference could you make?

When you make that first $1 helping someone with something you’re specifically talented, passionate and excited about, your belief of what’s possible starts to change. You begin to show up differently and of course your ability to offer value to the world and do the work you really care about doing totally transforms.

I can’t wait to see what you do with it.

Now, let’s go break 4-minutes!

See you live in a couple weeks,

- Scott

Remember, you get 54% off if you join us before next 11/5 at midnight PST (unless we fill up before then – there are only 1,000 spots and we have a lot more people than that reading this right now).

Join for the early-access discounted price of $37 here.

Get Priority Access
Your discounted full access workshop pass includes...
  • Live 60-minute in-depth workshop on full First $1,000 Framework
  • 30-minute anything-goes Q&A session
  • Full audio & video recordings & downloads
  • In-depth report: 3-step process for becoming a trusted (& highly paid) expert
  • 3 top tools for discovering your passion & the value you'll deliver to others
  • My personal detailed 130-item product creation and $154,000 launch checklist
  • Exact emails, scripts & surveys I used to test a market & be certain of having customers long before building anything
  • Case studies & behind-the-scenes breakdowns of my products, launches and psychology that I've never publicly shared
  • The Results-Backed 'Make Your First $1,000' Guarantee
REGISTER NOW FOR $37

Answers to a few more of your common questions:

1. What if I don’t know my passion?

No problem. I’ll share my three best exercises and techniques for passion discovery. Plus, the Make Your First $1k Framework covered in the workshop serves as a powerful passion discovery tool on its own. We’ve got you covered!

2. Who’s this for? What if I have a full-time job?

This is for anyone who wants to make their first $1k from their passions and talents and begin to build an income around doing work you actually care about, helping others with your skills and making your own difference in the world. It’s designed to be done on the side, while you’re still at a current full-time job, so you don’t have to just drop everything and quit before you’ve tested what works. That’s really important.

3. Does this work for products and services or is it just for doing hourly work as a consultant or coach?

The $1k Framework is product and service agnostic, meaning it applies to products (digital and physical) and services alike. I’m teaching you how to fish. Then you get to decide what you want to catch.

On that point, we have found that one of the fastest ways to test an idea and begin making money is through offering a service to others, and then this knowledge can be used to create a more scalable product that you’re sure people want and need. But again, there’s a lot of ways to go about it. Our case studies will cover online and physical products as well as services. Our goal is to get you testing and making money from your talents and skills as fast as possible. If you do the work, we’ll get you there. And you’ll make your first $1,000.

4. What if I’ve already made $1,000 (or a lot more) from my passions and talents – will this still help?

First off, congrats! And yes it will. The Framework is something to be applied to everything you create so that you minimize the risk of failure and maximize the odds that you’ll create something that will massively help your audience, and of course make you good money. Apply this to what you already know and it will likely save you a ton of time, and make you a lot more, all while helping more people. Win/Win/Win!

Send us any other questions via email (scott at liveyourlegend dot net).

We’re here to help however we can.

Now come joins us!

6 awesome comments

Ask the Reader: What Words Inspire You? (winner goes on the new LYL shirt & gets a free one!)

Scott Maya Bay Thailand

We’re creating new LYL shirts – and I want you to design them!

Fun news today! We just released a new comment system on LYL that I think is going to make it a lot more engaging for our community to interact with each other, share ideas and join in on discussions. And to celebrate that, we’re launching a comment contest like we’ve never done…

And the winning comment will end up as the design of our next Live Your Legend shirt!

Here’s all you have to do to participate: 

  1. Leave your favorite short inspirational quote, saying or phrase as a comment. It should relate to the LYL movement of finding and doing work you love, surrounding yourself with the people who make it possible and making your difference in the world – the more creative, the better! You’re welcome to leave up to three separate sayings, but be sure you leave them as separate comments. Since these are going on a shirt, try to keep them under 10 words, and ideally only 2-5 words.
  2. Vote on at least two other comments that resonate with you (and leave a comment on at least one of them). Your comment will not count unless you vote on other comments. Vote by clicking the up arrow at bottom left of each comment that looks like this “^”. Please be kind and don’t use the down arrow – no sense in making others feel badly.
  3. The comment with the most votes from all of you wins – and will be designed onto the next run of LYL shirts in the coming weeks!
  4. If you’re the winner, you get a free shirt! In fact, you’ll get two free shirts. :)

Even if you don’t win, your inspiring saying might still be used on future shirts or posts, so give this your best effort!

But you only have until this Friday at midnight PST to enter and vote.

Why am I doing this?

Because more than anything, Live Your Legend is a community. Far and away the biggest factor that separates LYL from so many other sites on the web is, well… YOU. You are the LYL Family, Movement & Revolution.

Blogs are traditionally one-way streets, and I’ve never liked that. The real power in having over 100,000 Living Legends from every country in the world is the brilliance and magic you all have to share with each other (and me!).

That’s why we built our Connect With Anyone private community and forum, why we have multiple Facebook groups for creativity and accountability and why my team and I have poured our heart and soul into the Live Your Legend LOCAL movement and the huge updates and new technology coming in the next few weeks. It’s also why everything we’ve built has started from you all asking for it.

Which is the reason I’ve also spent much of the past month redesigning the LYL site – for the first time since launch over 3 years ago – which should go live in the next few weeks! (A huge thanks to Corbett and Chase at Fizzle who are doing the real genius work.)

And it’s why we’ve added this new comment system that, in conjunction with our other projects, should help make the discussion much more two-way.

So that’s why I’m asking you to design the next version of the LYL shirt. You all are incredibly talented and together, you have a lot more fantastic ideas than one person ever could. And because I want you to feel as deeply connected to our movement and revolution as possible. After all, we are family here!

Once our new shirts are designed, we all can go out across the world and photograph ourselves having Living Legend adventures in our new threads – kinda like the pic of me above on a longtail boat headed toward Maya Bay in Thailand or the one below from a fly fishing trip with my dad in Eastern Russia.

Now let’s get to it! 

  1. Click here to leave your 1-3 inspiring sayings or quotes as comments.
  2. Vote (and comment) on at least two others.
  3. Become a part of the future of LYL!

I cannot wait to see your comments – and to watch LYL continue to transform into its own ecosystem of community, connection and potential. That’s always been my dream.

-Scott

In case you’re wondering, here’s some of the cool stuff coming up in the next 3 months for LYL:

  1. Totally redesigned website and community experience – including all new in-depth LYL Transition Case Studies from our community members
  2. Launch of a brand new technology platform for LYL Local
  3. An invitation to apply to become a LYL Local host in your hometown
  4. A very comprehensive and open article on My 2014 Stress Management Campaign
  5. A new workshop on how to make your first $1,000 using your talents & passions (while still working full time)
  6. The second annual LYL Local global party with meetups on the same day all across the world – which will kick off the trip Chelsea and I are taking around the world to visit many of you!
  7. And a few other things…

And guess what? With the exception of the workshop, all of this will be totally free to you. Hope you like it. :)

Now, go leave your comment of inspiration and let’s make some new shirts!

I just left my inspiration idea as the first comment.

And here are a few more in-the-field pics. The first one is during a fly fishing trip with my dad deep in the Kamchatka Peninsula in Eastern Russia – don’t worry, it’s all catch and release (they barely even let you touch the fish out there – with monsters like this I can certainly understand why!)…

Kamchatka Rainbow catch & release

And two of our closest friends, who I roped into a little shoot last weekend: Jared (my roommate from Sevilla) and Cheryl (my high school Junior Prom date)…

Jared Cheryl Scott LYL

And because Jared taught me how fun a good flexing pic can be…

Do something that matters and flex

Now, inspire us with your comment below!

Oh, and if you like the LYL shirts in these pictures, we only have a few left.

You can grab one of the last few here

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