start a blog that matters

“Without the right tools, little is possible. With the right ones, everything is.”

~Anonymous

*Note: This is the first article in the “Monetizing Your Passion Online” series I’m running for the next few weeks. Can’t wait to hear what you think!

For the last two years, people have asked me, almost daily, how to start a blog or begin to make money from a passion over the web. And a huge percentage of the goals you all shared last week involved taking the first step in making this happen. It’s time to provide you all some guidance (just as I was so kindly given over the years).

Not to mention just yesterday I was on the phone with a good friend who’s in his second year of a top ranked ‘entrepreneurial’ business school, and he asked me the following: “Scott, what resources do you suggest I spend time with to learn about starting a blog and using social media? There isn’t really any course on this offered at my school.”

Don’t even get me started…

Bottom line: The world desperately needs guidance on how to start a blog that matters!

So over then next few weeks I’m going to share with you the people and tools that have made this site what it is (I’ll also tell you exactly how Live Your Legend’s business works and even the details of how it makes money). I hope it provides some clarity to the path we’re all capable of walking.

Now onto the good stuff.

Why everyone needs a blog…

Sure, I’m a bit biased, but nowhere and in no time in history have I see a more valuable, simple and inexpensive tool for exploring a passion, helping people and building a business around it.

Whether you want to lead a revolution to get kids to eat healthier, overthrow a dictatorship, leave a legacy of life lessons for your kids, build a business that can be run from anywhere, land your dream job, or simply make the world smile or laugh a few more times each day, a blog and social media are the most powerful tools I’ve come across for doing so. They change the world every day. And they have the potential to enhance, if not completely redefine, any project that you work on.

Many of you have already told me that you want a successful blog or want your current blog to be successful (I get that question at least once a day). Good. We’ve identified the problem.

The challenge is where to begin.

On starting a blog that matters…

Last I checked there were over 340 million websites (and likely a lot more – exact numbers are hard to find). And back in 2008 Technorati estimated that over 184 millon of these were blogs (& that number has no doubt gone up considerably).

Thousands, if not tens of thousands, of new blogs get started every day.

Many of them you’ve never heard of. And many of them you never will hear of.

Live Your Legend was one of those for nearly four years.

It sat collecting cobwebs with maybe 10 or 20 people stumbling upon it each day. Subscriber growth was exactly 0% (stuck at 111 to be precise – 95 of whom I knew personally and were just being nice).

This went on for years until I met Corbett Barr (as well as Leo, Mary and Jonathan whom I’ll tell you more about next week).

In early 2010 I met Corbett over some beers in SF with two other guys I met on Twitter (sounds a little weird I know, but go with it). He soon became a friend and mentor and later became the mastermind behind the relaunch and rebrand of Live Your Legend that occurred mid last year. He walked me through every detail from naming, branding and design all the way to backend coding and business model – not exactly your average web designer.

The rebrand Corbett led caused this site’s following to double inside of three weeks.

Focusing on the right strategies makes all the difference

Since I met Corbett, and a few others, this blog has grown from 10 visits a day to 2,000. From 111 subscribers to over 10,000. From a side project to a full-blown business. It now ranks among the top .03% all sites on the planet.

Looking back it can feel and seem like this happened overnight, especially to those who have only recently joined our community. Trust me – it couldn’t be farther from the truth.

I spun my tires for years until I was exposed to the strategies that actually made all the difference.

possibility

So what separates average blogs from the ones that change the world?

Simply put there are four fundamentals that must be followed to create a blog that matters:

1. Have a cause worth following. In the words of leadership expert Simon Sinek: people don’t buy what you do, they buy why you do it. This goes for buying into ideas as much as it does for buying actual products. You must have a purpose that matters to you more than anything else. And then be able to communicate that purpose, that Why, in a way that connects with others and makes them want to join you. Not because you believe what you believe, but because they believe what you believe. Changing the world by doing work you love, is my cause here.

2. Help people. Nothing good happens in business (or life) if this is not the first thing you think about. And your Why will guide how you help people. If you are not helping others with a massive problem, you should move on to something else, period. Nothing feels better than helping people in a way that’s unique to who you are. Get that right and anything is possible. It begins and ends with serving others. When in doubt, give. Just give. The rest will take care of itself.

3. Write mind-blowing content. Corbett so eloquently calls this “writing epic shit“. Nothing experiences long term success if it’s not high quality. Especially in the online and written world. Standards are sky high. If you write crap (or produce crap videos, or whatever your medium is), you will get crap results. All the social media tools, tactics and strategies in the world won’t do a thing for awful content.

The good news is that if you have a deeply passionate cause and do everything you can to help people, the epic content will likely follow. Fill your site (and others’ sites, via guest posts) with the best you can possibly produce. People will start to notice.

4. Make real connections. Just because you’re online does not mean you can sit in your basement and write all day and night. The online world runs off personal connections, just like everything else in life. Communicate with people over social media, skype and yes, in person. Get out and spend time with people in the flesh. Go on workouts, grab some beers (maybe even get drunk) or have them over for a dinner party.

People want to help people they know. My friends and I link to each other all the time. I’d only link to them if they nailed the first three things above (which they do in a huge way – that’s exactly why I’m sharing Corbett’s course with you below). But it’s rare that I’ll promote someone who satisfies the first three, but stops short of the fourth. Everyone wants to help their friends. Go make some.

The gap between Concepts and Application

So there are the four pillars to build a blog that matters. Easy enough, right?

The problem is there are a lot of details that go between each of those steps. Like a whole lot.

While concepts are simple (they usually are), the implementation can feel quite a bit more complex and requires unbelievable focus and massive hard work (as it usually does).

The reason most who want a successful blog either never have one or it never goes anywhere, is either because they never started or they never knew the right steps to take. Nor did they have the confidence to take them.

Massive confidence (and dedication) seem to magically appear when you know the path you are following is one that’s proven to work.

We need a detailed process for building a blog that matters

I’ve been wanting to create a detailed blogging guide for a while now. But the thing is, there are a lot of other people who could do it a lot better than me.

One of them is Corbett Barr. And he actually recently created just that. His course is appropriately titled: How to Start a Blog that Matters.

The guy’s track record is pretty bad ass (Live Your Legend is just one of many examples – and happens to be a case study in the course ;). He built a six figure blogging business inside of 18 months and is the guy behind ThinkTraffic.net, ExpertEnough.com and CorbettBarr.com. He is also one of the most honest, transparent and helpful people I’ve met online.

If you’ve been thinking about starting a blog (or rehabilitating an old one), this course might be what you’ve been looking for.

The program is a 90-day step-by-step action plan you can follow to create a blog that matters. It includes 13 weekly lessons, 4 special bonuses and over 8 hours of instructional video.

There’s also a pretty sweet guarantee on the course. If you don’t get the big results you’re looking for, Corbett will personally coach you one-on-one for free (not bad considering he no longer offers coaching and his rate used to be over $300/hr).

Scott’s Bonus for You – A free copy of Live Off Your Passion ‘Lite’

If you’re interested in starting a new blog, I’m confident this will be the only course you’ll need (because Corbett nailed all 4 Pillars above and is notorious for over-delivering).

If you purchase Corbett’s course through my affiliate link (which I do earn a commission from – this bonus is me saying thanks!I’ll give you a copy of the the ‘Lite’ version of my Live Off Your Passion eCourse, which includes a nearly 100-page written guide and associated workbooks full of exercises, activities and experiments for identifying your passion and building a career around it (The full LOYP course is $197).

I see Live Off Your Passion as a pretty perfect compliment to Corbett’s course – LOYP helps you find passion and then Corbett will help you build a blog based business around it.

How’s that for a fit?

In order to get your free copy of Live Off Your Passion you must:

  1. Purchase the course through my affiliate link.
  2. Forward a copy of your receipt to [email protected] along with your name and best email address so I can send you the course download link.

Click Here to Purchase How to Start a Blog that Matters by Corbett Barr.

I’m changed (and grateful) because of my blog

The people I meet. The passion I have. The way I can help people. My belief of what’s possible. The experiences I have. The life I live.

All of it, and I do mean all of it, has changed as a result of my blog. It changed because I decided to put some of my ideas up on the web a few years ago.

Who would have thought what it would become.

I want the same for you. And it’s more possible than you realize.

All you have to do is start.

I’m here to help.

-Scott

 


Leave a Reply

100 Responses to “The 4 Pillars to Starting a Blog that Actually Matters (& grow it by 160x in 2 years)”

  1. Jason Stone says:

    Hey Scott,
    Thanks for that! I’ve recently started blogging and I’m still trying to get my head around a lot of it. However, you have helped to make things a lot clearer.

    What I’m most impressed with is how you managed to engage me so quickly in your blog. I think it is because you made a 2-Dimensional piece of writing on a pc a 3D experience for me – your reader. That’s an amazing gift! You’ve given me a lot to think about.
    Thanks,
    Jason

    • Scott says:

      So glad it’s helped Jason – that’s exactly why I work so hard on this stuff! Congrats on your great start too.

      Very cool hearing you getting 3-D over there too. Love it!

      Really, thank you Jason. I’m here to help however I can (and so is Corbett ;)

  2. Paul says:

    Starting off a blog can certainly be a hard challenge. It is easy to become overwhelmed with the amount of choices we all have to learn how to build blogs and promote them. Creating super content, helping others, making connections and having a cause is what true blogging is all about. I also believe that blogging allows people to set onto a onto new paths of self development especially when learning and teaching others is involved. I think blogging is one of the greatest activities I have taken on. It helps people tap into their creative abilities and to express themselves as unique individuals. Looking forward to finding out more about this course ;)

    • Scott says:

      I really think blogging (and writing in general) has been the most valuable self discovery tool for me (and for my business) in the past few years. Sounds like you’re experienced the same. So many others would if they just opened up to it.

      And you’re right, there are so many subtle details to sort out. That’s why I’m so glad Corbett put in the massive effort to create what he did. So many people can benefit from this stuff. I’m trying to twist his arm to even teach a course or two at business school. From what I’ve heard, it’s totally lacking…

  3. “And then be able to communicate that purpose, that Why, in a way that connects with others and makes them want to join you. ”

    That’s part of where I am feeling stuck – my passion to help has become clearer and clearer but the communicating part seems stalled – though I am actively working on gaining clarity.

    The commitment part is amazing me – I just started my new blog 18 days ago and I am in love – if I’m not working on it I’m researching for it or writing out my process or talking w/ others as I hone my vision – it feels just like falling in love – its amazing and energetic and a bit overwhelming.

    Looking forward to your next post in this series and celebrating your success with you – it’s beautiful <3

    • Scott says:

      “Starting a blog is like falling in love”- now that has got to be the quote of the day!

      Isn’t it wild how excited you get once you set your mind on it?

      Nothing in the world is more powerful than when someone puts their head down and decides they will stop at nothing to accomplish a goal. Watch out ;)

      As for the Why – I totally feel you. While having the right Why (and getting it across to people) is what makes all the differences, it is also one of the more challenging things to define. I cover a lot of that in Live Off Your Passion.

      It all came from Simon Sinek and his book Start with Why which brough clarity on this in a huge way. If you can spare 18 minutes, you have got to watch his TED talk. I’ve watched it at least 5 or 6 times.

      Here it is: How Great Leaders Inspire Action

      I also recently interviewed Simon on this very topic and will be posting the video sometime early February. Keep an eye out!

  4. Corbett Barr says:

    Hey Scott. Wow. I’m incredibly flattered.

    If anyone wants to learn the “secrets” to blogging, I think simply watching you in action for a while could do the trick.

    Yes (like you point out) there are a lot of details in between the steps, but every blog post you write here is basically a clinic on how to write epic content. That’s by far the most important aspect of succeeding as a blogger.

    Seriously, you provide so much value, honesty and sincerity in each blog post it’s insane. On top of that, the information you provide is rock solid and actionable. That’s what made me jump at the chance to work with you on Live Your Legend. What a fantastic project it was! So happy for all your success.

    Cheers and thanks again for the kind words. If anyone reading this has questions about the course or about how Scott and I relaunched his site to become Live Your Legend, feel free to comment here or email me at [email protected] and I’ll respond directly.

    -Corbett

    • Scott says:

      That means a lot Corbett – especially coming from you. I think more than anything it’s an example of the power of modeling (which is a huge part of how I operate). After all, I learned just about all of what I know from you, Leo and a few others guys out there (whom I’ll discuss next week). Add in some fun experiences and epic adventures and the rest kind of just comes together.

      But more than anything you absolutely have to be writing about things that excite others. Which means you must be having experiences that excite you (as the writer) so you can then relate it back in different ways via stories and lessons on your blog. It all starts with how you live and what you believe. Then express that as openly as you can online, and everywhere.

      You make for a pretty nice example ;). So glad we all crossed paths when we did.

      And the best part….I have a feeling we’re all just getting started!

      Also thanks for the offer to answer any readers’ questions. That’s huge.

      To everyone else: please reach out to Corbett. He’s more than happy to help!

      • Naomi says:

        Hi Scott & Corbett

        Scott–“Starting a blog is like falling in love” LOOOVE that.
        Thank you so much for this post.

        I set up a website KitesurfLikeAPro.com 10 months ago and have not even touched it in the 8 months since I have been stuck….now I think I will join in on Corbett’s course “how to start a blog that matters!”

        Corbett—Do you also teach about Copyright and/or Trademarking your phrases, site, logos in the course as well? If you have any blog posts regarding that matter, would love it if you could share.

        Thank you to you both~~~
        Naomi

  5. Hey Scott,
    I have a question… what do you think about writing mind blowing content, and staying on a consistent blogging schedule? Obviously it would be great to write mind blowing content 2-3 or more times per week but I know I feel like the more I try to blog, the less quality my posts become. What’s your take on this?

    Thanks, looking forward to the series.
    Dan

    • Corbett Barr says:

      Hey Dan, great question. Maybe Scott can chime in on this as well.

      In my experience, in the beginning it is imperative to stick to a fairly strict schedule on your blog. That doesn’t mean you need to post a certain # of times every week, but choose a schedule and stick to it. This is important for you as much as it is for your audience. You have to establish a rhythm and let your new audience know what to expect.

      Regarding posting schedule, I usually recommend new bloggers post 2-3 times per week, but it’s not a hard-and-fast rule. Look at how Scott has done with just posting once a week, for example. Derek Halpern at Social Triggers has done phenomenally well with a less frequent schedule.

      If you post less often though, you have to over-deliver on quality and value. Pack 2-3 posts’ worth of effort into one post if you can.

      Does that answer your question? Cheers.

      • Scott says:

        I definitely echo Corbett’s thoughts Dan.

        In the beginning I was super overwhelmed when I read about how Leo wrote like 5-7 posts a week in his early days (as well as 5-7 more guests posts some weeks!). A lot of people told me that it would be tough for me to be taken seriously as a blogger if I only posted once a week.

        But I knew myself well enough to know that if I put pressure to produce more than I could handle, I likely wouldn’t do it at all.

        The most effective work out routine is not the one scientifically proven to get the best results, it’s the one you will actually stick to consistently.

        That is the key. If that means once a week for you than fine. Start with what’s manageable and build up from there. I would recommend a minimum of once a week though because if you do less frequently than weekly, it becomes way too easy to push things out another day or two and before long you’re posting every two or three weeks. That won’t fly. Mainly because you will likely never get into a productive, motivated and confident rhythm.

        Regardless of how often you decide to post, I’d also suggest spending maybe five minutes each day writing something. Even if it’s just a sentence or two. This takes the pressure off and builds a strong habit. You’d be surprised how often that 5 minutes turns into an hour and pages of creative work without even realizing it. Yet if you would have blocked off an hour, the pressure may have kept you from getting anything done at all.

        Start small. Build a habit. Stay consistent. Give your readers something to look forward to.

        That’s my nice and ‘short’ response ;)

        • Hi Scott,

          Your last comment sounds like my fitness routine :-) Quick note for your readers, habits take approx 21 days to form. So stick at it guys. I have created 40 videos and 40 post in 40 days it’s been an epic experience. Not recommended haha
          Patrick Willmott
          LIVE

  6. Thanks Scott – i think the first 2 points you made is very helpful – write something that people believe in, and also helpful to them. I’ve been redefining my blog and crystallizing my vision for it
    I hope I find a topic that is helpful to people and also a cause for them to believe in
    look forward to the series

    Noch Noch

    • Scott says:

      Right on Noch Noch! If you do those two things right, everything else will work itself out. Whether it’s blogging, business, relationships, anything.

      Do something you believe in and help people in a massive way. Simple as that ;)

  7. Wesley Choate says:

    Sorry to leave a comment for tech support, but when I click on the affiliate links to buy, it just takes me to a blank page that just has “Starting a blog that matters” at the top and that’s it. Is anyone else having any problems?

  8. Atul Tayade says:

    Hi, I clicked on the affiliate link but its showing a blank page with the line “Start a Blog that Matters”

    • Scott says:

      Hi Atul – I’m really sorry the link didn’t work. Corbett’s site was down off and on for a few minutes yesterday due to so much traffic (a high class problem I guess, but still no fun for you).

      The good news is it’s back up and running!

      Here’s the link. Please check it out as soon as you can and let me know if you still have issues. I want to make sure you don’t miss the discounted launch window because of something out of your control.

      http://liveyourlegend.net/start-a-blog-that-matters/

      I’m happy to help however I can.

      Sorry for the inconvenience and I can’t wait to hear what you think of the program!

      -Scott

  9. Scott says:

    Hi All!

    Thanks so much for your interest in Corbett’s program. I think you’re going to love it. I’m really sorry the link hasn’t worked for some of you. As you may have read in the above comment, there ended up being a lot of demand for Corbett’s course which caused the site to go down briefly a few times yesterday.

    The good news is it’s now back up and working!

    Here’s the link. Please have a look if it’s something you’re interested in.

    http://liveyourlegend.net/start-a-blog-that-matters/

    Let me know if I can help any other way,

    -Scott

  10. Hey Scott,

    I am so impressed with your site. I actually saw the program before I saw your post. I am looking for some help with my blog Extreme-Exercises.com and based on your post have decided to jump on board (through your link)!

    So looking forward to learning and creating a blog that matters!

    Todd

  11. Hey Scott,

    Great article. To be successful what matters the most is the number of people you are able to help, the difference you can make. I too started my blogging journey 6 months ago and i am going through the same phase that you went through years ago. As of now i am trying to hang on. Hope to reach your level of success one day:)

    Cheers:)
    Ashwani Kumar

  12. Amit Amin says:

    Was thinking of buying the course…but in the process of browsing his blog, and the blogs that he links to, I think I’ve learnt more than enough for now. I completely agree with his point that people should write epic shit. I generally do not like reading crappy shit, which is most of the stuff on the web. I’ve seen too much advice to post at least x amount of times per week. That might work, but I don’t think that provides true value to readers. Point in fact; the only thing I’ve written on the web I’m proud of and will actively share with others in “real life” is a super in-depth piece of original economics research I did a while back.

    • Amit Amin says:

      Changed my mind. As I’ve set about actually thinking more about my launch plan, I think having a more developed framework would be helpful. If not, there’s also the money back guarantee :)

  13. Herry Lian says:

    Hey Scott,

    This is my first time ever commenting on a blog or a website, but your post totally blew me away, so I wanted to thank you. I have quit my job half a year ago in pursuit of my passion, partially inspired by your website. I’ve been stuck in a rut for a while because I just started out but your post today gave me new ideas and inspiration to continue.

    Thanks and continue inspiring us!

  14. Lynne says:

    Hey Scott,

    Only just found your blog here… Great job (and I don’t mean that in a ‘spammy’ way lol)…

    The 4 Pillars you mentioned are certainly important, and looking around your site you obviously do just that.

    These are things I need to put into practice more, but one word of warning to anyone starting out… Do ONE thing and do it WELL…. Don’t start umpteen different projects at once!

    Ask me how I know…. no… second thoughts… don’t ask :)

    The series you are writing currently looks awesome… so now I have to make time for something else to read!

    Your new course looks great too… if only everyone in the world was able to work on something they love and do a service for others in the world!

    Anyway, enjoyed the post, will check out Start a Blog that Matters (love the title)…

    Cheers,

    Lynne

  15. Steve Tracy says:

    Hi Scott,

    Thanks for sharing…and Corbett, too!

    I have recently entered this space…I’m now wondering what took me so long? I would supplement your first step “Have a Cause Worth Following” with – “just get started!”.

    I spent a solid 18 months trying to hone what my message would be and since lost out on the opportunity to gather priceless feedback on my work. Those new to blogging don’t need a perfect message to get started, yeah? After making the jump, you can quickly see where your passion gravitates and find that “Cause Worth Following”.

    Again thanks for sharing this piece. I look forward to keeping up with you.

    Cheers, Steve

  16. Janus says:

    Hi Scott,

    Love your post! I think you’ve pointed out the most important pillars of building a blog that matters.

    I think it really starts with knowing what you want in life, or your purpose in life. Once you realize what that is, you’ll be driven to help people. Then with the drive you’ll be more likely to create “epic shit”. And the rest will take care of itself.

    So it really begins with pillar #1. And for some people it’s not a easy process. I’m still in the process of refining and aligning with my purpose.

    Thanks so much for sharing this outstanding post!

  17. Paul Barstow says:

    Hi Scott

    I love your post, its really inspiring, however a quick question if I may. I recently started a blog as a spur of the moment thing and I am not sure of the quality of writing, I know it will increase with time and practice (which is why it is not monetised yet) but do you think you should start monetising a blog from day one or build a following first? Also while I am on a role (sorry) do you think finding or creating a niche is important? Thanks for your reply in advance

    Paul

    • Hi Paul – thanks for reaching out.

      1. If you don’t need your blog to support you right away then don’t pur pressure on it. Just focus purely on writing and producing the best content you possibly can. And work on growing the following. In your case, I’d focus on monetizing later.

      2. But that is not to say that you should not think about monetizing. It’s important to always have in mind how your blog can become a business. That’s why nailing the niche is so so important. Be very specific with how you help people and eventually when you’re ready to monetize, it will be much more doable. Corbett covers the topic of creating a niche quite heavily in his course mentioned above.

      Hope that helps and have fun with it!

  18. Write epic sh!T. Love it. It’s that simple and most don’t stick with it. I’m about to step into the make real connections phase after my trip to NYC for BlogWorld.

    Simple, solid and no BS. That’s what I freakin’ like.

  19. I recently launched my new site and have been pushing myself to blog regularly. I’ve given myself a new system for ensuring that I do at least 1-2 blogs per week. I give 1 hour / day of uninterrupted work applied to a blog. I find that this helps me maintain consistency and ensures that I allocate some time in my busy schedule to this important activity.

    Great post Scott! Thanks for leading the way!

  20. Iris says:

    Hey Scott,

    I’ve just had a reread of this post and I got a lot out of it -again.

    I’m currently working on Corbett’s course (blog will launch Sept 8). You just reminded me of the fact that this course has a proven strategy that works. All I have to do is put in the work. Thank you, I needed the reminder.

    Actually I found your 4 Pillars to change the world with your blog so helpful that I just wrote them down and pinned them on the board over my desk. It only has a few selected kick-ass reminders on it to keep me on track, so I hope you’re proud you made it on the board :)

    -Iris

  21. In early 2010 I met Corbett over some beers…

    I bet many people refused to read that. Lol

    Start a blog that converts, build r/ship, change lives and get paid.

    Always know that with one or two BO of beer beside you, your blogging spirit wil be in cloud nine!

  22. Nathan says:

    Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.

  23. Gary says:

    Man what a great post!!! i do blog from time to time but trying to do it on a more regular basis…this post was really informative,the idea of helping other people is what i am more geared towards…i think if people joined together to help each other..well,more people would defiantly make more money… this is one of the things i talk about in one of my posts….feel free to check it out and comment….thanks for the great post guys…

    Gary Marshall

  24. Hi,

    Thanks for the great blog post. I have been on and off the internet now since 2007 and I have yet to make things work for me. I learned back in 2007 how to build a one page website from scratch from someone I met online willing to show me. After that I was still unaware of blogging and such. Then in 2009, I started realizing that I could probably blog, but totally did not understand it nor did I know that so many people would BLOG about starting a blog..guess you could say I was oblivious to the online world. It took me till 2012 to find these awesome bloggers, there are a specific few that seem legitimate and provided value. I know get the concept of starting niche websites, which Im still learning the ins and outs of, and I have started a couple blogs which have not gotten far yet, but they are in the making. I am now at a point where I really want the internet to be my business media, so I am starting my online business as a Social media manager. I have put together a website, and still need some guidance to get it right, but I am doing it. If I have struggled and come this far, anyone can.

    Good luck to the reader reading this. Your blog will matter–just put it out there for others to find.

  25. Tommy says:

    Dear Scott,

    I’ve just finished reading your toolkit and would like to express my admiration to you. Much respect. The Best-of-reading-for-success ebook is very inspiring. Your personal mission statement really kicks ass (and I’ve copied it for myself cuz it is THAT good). I have yet to read through all your blog posts but have posted your TED speech on my own blog (www.simplyinshape.com) which I just started to help and inspire others. Your speech is truely inspiring, and inspiring people are what gets people going. Looking forward to following you.

  26. I am really impressed with your writing skills as well as with the layout on your
    weblog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the nice quality writing, it is rare to see a
    nice blog like this one nowadays.

  27. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However, how can
    we communicate?

  28. Scott!

    Awesome post, I’ve been following Corbett for a year or so now and he’s done some amazing things online. I’ve always wanted to get this course but I’ve never had the funds.

    It’s awesome to see that the course has helped you out as well, the other blogger I know who has benefited from Corbett’s course is Chris Ducker.

    I saw your tweet recently (retweet actually) on my timeline, which took me to Corbett’s ThinkTraffic Year Long Mentorship sweepstake. I decided to take immediate action and create a creative video that I submitted to the contest!

    Win or not, I’m glad I came across your blog and I’m glad to see that Corbett’s been able to help you out with LiveYourLegend.

    Cheers!

    - Chris Altamirano

  29. Paul Jarvis says:

    Great post! Found you through the guest blog on Leo’s site.

  30. Renee Becket says:

    Watched your TED talk and I felt that your 3 foundations for success are truly right on because 1. If you do not know yourself, how can you find your passion, i.e., what you have to offer to the world (have a business); 2. I think by definition a start-up is doing the impossible, something from almost-nothing; and 3. Surround yourself with passionate people – this one I love, it is a concept that most people don’t realize. No matter how great you are, you need support, encouragement, and a great team to make it happen! Thank you for your leadership and just plain awesomeness – make me want to get to work and never look back!

  31. Gator Hosts says:

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  32. Noor Shawwa says:

    Great post Scott… thanks for sharing.

    I’m currently going through Corbett’s course right now and finding it to be very useful. It’s a great way to condense the ‘know-how’ for running a successful blog and filter out the distractions. Seeing you as a success story is a great inspiration.

    Keep up the good work and looking forward to your upcoming posts.

    Noor

  33. Melody says:

    Completely agree with Scott on this! Impressive writing skills and a good layout overall. Thanks very much.I would like to add a bit regarding creating a blog with simple steps and measures to be kept in mind. Just go through http://www.openwebsitetutorials.com/1009/how-to-start-a-blog/ as how it can be done even by a beginner who does not have any prior experience. Should be useful for folks looking up information related with your article as well as a clear and simple tutorial. Hope this helps. Regards.

  34. Yim says:

    Thank you for your advice, I agree with you that great content that serve people and relationship with other influential bloggers help us build world-class blog.

  35. Nicole says:

    I thoroughly enjoyed this article and agree 100% with it! That’s why and how I started my blog Professional Slippers this year. I think a lot of people lose sight of the most important aspect of success, which is actually helping people. My blog educates people on legitimate ways they can earn money from home and I only include legitimate links to resources they can use.

    When people leave me a comment saying how grateful they are to have found my blog, it truly puts a smile in my heart. I’m sure you experience the same feeling when we give you positive feedback. Keep doing what you’re doing and I will continue to read and share your articles!

  36. Tony D says:

    Great post Scott.

    I know this is a year and a half late, and I don’t know if anyone will see this post, but I have a question that maybe Scott or another legend can answer.

    I plan to start a blog and utilize ‘How to Build a Blog that Matters.’ Should I launch the blog and take the ‘How to Build a Blog that Matters’ course simultaneously, or should I complete the course before starting the blog?

    For my situation, there are pros and cons to each choice. I would like to hear what anyone has to say, especially if someone had the same dilemma before launching a blog.

    Thank you in advance.

  37. Dijana says:

    Hi,Scott!

    One sentence stuck with me and that is when you said “if you are not helping people,go do something else” :-) It would be great if you could explain it or expand that thought – what do you mean by help in business?

    I am starting a new career in classical music as a performer in a specific and rare niche,so what would you say,how listening to live performance helps people? I am not thinking about marketing one-liners right know:-) but what first comes to your mind? Of course, we all know the benefits of music etc. but I am not sure it is help, if you know what I mean. People rarely stumble upon classical chamber music:-) They are already educated and intoduced to it so they actually come to enjoy it.

    Thanks for any additional thoughts on this topic!
    Sincerely,
    Dijana

  38. Klara Sedlacek says:

    I have a newbie Qs. I have a blog as a part of my website that is not live yet. I have a cause,niche, passion and lot to offer to the world. I just feel a bit puzzled by all the blog/marketing info out there. Is the course for people like me? I don’t really plan to make money with my blog. I just wanna offer quality material to my peeps out there and spread my message. Thanks Scott for posting these awesome posts. Your web is very inspiring and aligns with my values. It is a treat to follow people that are not teaching marketing tricks but promote authenticity.

  39. Greetings from Carolina! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I really like the information you provide here and can’t wait to take a look when I
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  41. Mary says:

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  42. NY Shopping says:

    Hi Scott,

    I found your blog recently and am still reading and processing the information.

    One of my main questions is, how did you increase the blog from 100 to 2000 visits/day.
    That is the biggest question I have.

    Regards

  43. Alva Reza says:

    Wow Scott,

    After I “found” you on TED Talk few days ago, read some liveyourlegend.com posts. it is so unbelievable I’ve made straight decision to get “how to connect to anyone” last night and “how to build blog that matters” just few minutes ago.

    I’ve been struggling about how blogging can help me to help others while providing me financial certainty. Hopefully I can learn so many things and take action on both courses.

    Apologize if you find typo or bad grammar. English isn’t my first language.

    Best Regards

  44. Sajid says:

    Hi…Great write-up. In fact I just bought the howtostartablog course and started learning about it. I also started a blog http://www.makeadent.net/blog and put up two write-ups. Very early stage and still do not know how to add a subscribe option or put my blog in Google indexing….i guess i will learn it through the process.

  45. Thank you so much for this post.

    I just wanted to say that I read this post a year ago and after implementing everything you talked about I now have a successful blog and my readers tell me how much they get from it every single day! Thank you so much for the help with this.

  46. Hi Scott, I love these ideas and I want to thank you for putting this out here. I will definitely be working on improving my blog along these lines.

    However, I do have one practical question. When I first started my blog, I found myself deluged with spam comments. I finally turned comments off because I was spending so many hours moderating them, deleting the spam ones and finding no actual comments from real people.

    Can you give some guidance on the best way to manage comments so that I can have the connections and community that are so important, without spending half my life reading spam?

    Thanks for all you do. You are definitely changing my life.

  47. Hi Scott.. Great post.. thanks for sharing.

    Your article is very good and I am finding it very helpful. Your success story is a great inspiration. I will will try to implement the points mentioned in this article on my blog.

    I am looking forward to your upcoming blog posts, keep up the good work.

  48. This is a great list. I think the most important point is that you have to connect with people. Even if you have great content and some type of cause that is worth fighting for, it’s useless without being able to bring people together.

    Next week is week 1 for my new blog and I am hoping to make an impact right away! Great post!

  49. Jackie says:

    Hey Scott,

    I’m thrilled to have just noticed your call to action to start a blog! I’ve been wanting to do this for sometime now and have slowly/ painfully learning on my own. Thank you for this quick video and simple instructions to get started. I just posted my first blog post…hopefully in the nick of time! I really need to finish the post but just wanted get something up! The amazing thing is that I just started to type and just like you said…it came to me so easy! Can’t wait to get going now! Thanks for the push :)

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  51. Great post Scott.
    Think point number 1 is so crucial. Spent a long time trying to define this, even though i was madly passionate about my book, I couldn’t quite seem to put it into words.
    Then it finally hit me – My book and my blog are about giving strength to dreamers!
    Thanks for your help.

  52. carolyn says:

    I have a tough one – my singular passion is animals, be it wildlife or companion….I am struggling with how I can turn that into a blog that helps people! I don’t have professional knowledge, just a houseful of furries and a lot of fun….but how to get content, and eventually income from that is pulling me up short! Any suggestions as how to find more direction?

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  54. Tim says:

    Thanks for this post. A year or so ago I implemented everything you talk about here and now I have a successful blog and my readers tell me how much they get from it every single day! Thank you so much for the help with this.

  55. Alinka says:

    Thank you for this post, I just changed the layout and direction of my blog based on your advice. Thank you! Thank you! Thank you!

  56. Tony Leo says:

    Scott, thank you for helping me take action to realize a dream I’ve been harboring for over 10 years. I recently started a blog on martial arts schools and culture in the Central Ohio area. Two posts in and it feels good. Thank you so much for the inspiration you provide and for living YOUR legend.

  57. thanks Scott, this article helps me understand what should i do to make my blog to be one resource to help people, but i still think what specific content should i write :(

  58. Eric Moeller says:

    Great post, thank you Scott. You show what is possible and give your readers faith that they can do it to. Can’t wait to see next week’s post!

  59. Meredith says:

    Thanks for some great insight! I recently started a health/fitness/ all of the above blog and I have the idea in the back of my mind of trying to make money out of it (although I am waiting until I am more established). What is a good way to find the right balance between making money and not screaming desperation? I think that I would likely write e-books, but how much new information would be expected? I wouldn’t want to just regurgitate information I have already provided (that would feel like a scam) and I want to provide free useful content. Is there any formal rules on non-original content use in products you intend to capitalize on (basic integrity aside)? I guess no content is truly 100% original, and when in doubt I could just source everything back to the Big Bang. Should I just stick to established sources (like government websites/ scholarly articles) or would unofficial but grounded information be acceptable? I would probably state if something came from independent sources, but I’m not sure if that is information I should include.

  60. Jane Wang says:

    It seems like I’ve joined the bandwagon quite late! I’m writing from Taipei now, just came across your site and am in touch with the LYL organizer here. I’m graduating with a coaching degree within the next month and am currrently working as a cross-cultural trainer, and have been working on a project called Becoming that’s related with this newfound path in people development (previously worked in the corporate world in marketing, have quit and been trying to live the dream though still need to really monetize it!) Just one quick question to start, as I go forward: What if you are good at writing but it’s agonizing for you to produce content quickly because of your perfectionism, so writing ends up being more work than fun? Thanks Scott, really admire what you’re doing!

  61. Manny says:

    Glad I found you. Looking forward to go through all this staff.

  62. Justin Dixon says:

    What would you say about burn out, or even trouble either uniting multiple blog topics or narrowing down one when you are passionate about many topics? I crashed hard last time I was blogging and it has taken 2 years to even start writing personally again, though I am at that point. When I was blogging before a self improvement blog was perfect for me, but right now I write about philosophy, psychology, activism, politics, economics, and sometimes history in addition to self improvement and spirituality. I also have significant financial worries and spending money that I don’t have on something that is not going to monetize quickly (at least where I’m at right now) is a definite obstacle.

    I know the rut may sound silly, but it is one that I genuinely struggle with, its hard to invest when you’re worried about whether you will have enough food or be able to make your bills before starting on this. I know I need to change something, and I’ve got another job that I hope I will be starting soon. You asked for me to be genuine, and right now being genuine does mean saying that going after any passion seems like a luxury item that I do not have a good base to afford.

    Anyone reading this who has a way forward please comment. I have no intention of wasting my life, but it is getting away from me, and while I’m reading and learning I still haven’t learned what action to take. So maybe in this community someone here will know how to help.

  63. Shazid says:

    The universe is so damn weird! I’ve been thinking of starting a blog for some time now and finally decided to give it a go this weekend. Somehow, I stumbled upon your TED talk today, then your blog then this post. Everything just flows to make sense.

    Just wanted to say my thanks for this awesome blog you have here inspiring millions of people around the world! Keep it going…

    “When you want something, all the universe conspires in helping you achieve it” – Paulo Coelho

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  68. google says:

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  69. Stu Lim says:

    Scott,
    Very inspiring. Starting out here and watching you closely. Hopefully in four years’ time, I will be an overnight success. Thanks for sharing (I can feel it) so passionately.
    Stu

  70. Chad Haynes says:

    Hey Scott! I’m launching a website / blog soon called Thank You Bro (www.thankyoubro.com) and this was really helpful. I’ve read it all before but as always you have a very fresh and inspired way to articulate things that I like. I really resonate with this content, and I feel a little more clear in what it is exactly that I’m doing and where exactly I’m trying to take my writing.

    As always, this blog is an inspiration. Layout, content, and purpose. Well done!

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