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What Scott has created at Live Your Legend is mind-boggling. He creates inspiration, the challenge to dream big and bold, and the tools to make all that a reality. But most unbelievable is the community he's developed of people who are passionate about doing something great, and helping each other achieve that."

- Leo Babauta, Creator of ZenHabits

Serendipity 101: How I Create Luck (take this ONE golden step)

Choosing the lucky path

“…when you want something, all the universe conspires in helping you to achieve it.”

– Paul Coelho, The Alchemist

Today we’re talking about luck, which is especially close to my heart, since Luckey is my middle name. For real – it’s my mom’s maiden name (spelled “Luckey”).

Also, this article is a lot shorter than usual, so to add to the fun, I’ve linked to a handful of our most popular articles on the topics discussed. Take some time a soak them in. Now, time to get lucky… ;)

Have you ever seen the people who just seem lucky – all the time?

Their projects always seem to just work out, they meet the right people, get the right breaks and things just flow.

Well, I don’t buy it. Telling other people they’re luckier than you is an excuse. It’s hiding behind selfish fear.

Sure, there’s blind luck involved in everything. But these consistent “success” stories always have a pattern.

I believe that pattern – that formula for being lucky – comes down to one practice…

Show up.

Know the people who inspire you.

Know the authors and influencers you want to meet.

Know who you are, the things that excite you and the difference you want to make.

Know your everyday elevator pitch.

Know the unique ways you can help people.

Know the things, ideas, people, places and events you care enough to make time for.

Have the courage to share your work, even when it’s not ready – because it never is.

Then show up.

First, show up mentally…

Step into the person you are and you know you want to be, which is someone who shares himself and inspires others with the ideas and difference he wants to make.

Be the person who doesn’t try to puff out his chest or offer a facade to the world. Instead, be someone who decides to refresh the world by being unapologetically and vulnerably you. Because when you’re you, you give the people you’re with permission to be them. That’s often the greatest gift.

Then show up in the real world…

Instead of finding excuses for being too busy with things that probably don’t matter, find reasons to meet that friend or friend of a friend for lunch, to attend that last-minute event, or say hello to the interesting person sitting in the seat next to you on the plane.

Adopt the expectation that the time you invest will be worthwhile.

Believe that you’ll meet the person who will help get you to the next step – and just as importantly, the one who you can inspire to take their own step.

Because when you expect magic to come from the things you do, and you lean into that belief, magic starts to show up. “Coincidences” start to become commonplace.

You recently decided to sign up for a marathon, and the next day, you happen to sit next to a 60-year-old 10-time marathoner on the park bench.

You finally commit to starting your book, and that night, the father of your daughter’s preschool teacher turns out to be an editor – whom you only met after dragging yourself to that open house.

A failed business leads to your life’s work.

The “lucky” ones don’t fail any less than you do. In fact, they probably fail a lot more. But to them, it’s not failure. They do something with it. They’re habitually resourceful.

This is what I call serendipity – fortuitous luck – or as Webster puts it, “the occurrence and development of events by chance in a happy or beneficial way”.

They’re the coincidences that can’t be explained. The luck that starts to feel normal.

When the student is ready, the teacher appears.

If you go to an event thinking it will be a waste of time, it will be.

If you show up excitedly wondering who you’re going to meet, you’ll connect with someone worthwhile.

If you think the world is out to get you, it is.

If you lean into possibility and embody what matters to you, the world will be in your corner.

When we know who we are and consistently show up and represent that to the world, our conversations change. The people we hang around and those we attract are those who align with that vision.

People notice. Doors start to open. The red carpet begins to appear.

And it all starts with that decision to show up.

That’s why our LYL Local in-person communities have become so powerful for our hosts and attendees. They didn’t show up to meet their new best friend or business partner. They never dreamed they’d finish their book or get their wife to finally understand why they’ve taken the road less traveled. But every one of those things have happened – numerous times around the world.

LYL members didn’t come because they were guaranteed or expected a world-changing experience. They just showed up because something inside them said that’s what needed to happen. These were the people they knew they should be around. Then came the luck. And the more they showed up, the spiral of serendipity grew.

In a few minutes, I’ll be landing in West Palm Beach, Florida, to trade ideas (i.e. learn from) 20 entrepreneurs from around the world for a 3-day, in-person mastermind session.

I only know one person who will be there, and everyone has more experience than I do – by a looong shot.

The timing of this event was awful. I’ve been on the road or entertaining guests for nearly 30 days straight and I only have two months left before Chelsea and I leave San Francisco for our year around the world – to see many of you (I’m not complaining, trust me!).

But I’ve been around long enough to know what happens at gatherings like this.

And that’s why I can’t wait for these wheels to touch down and see what comes of it.

To be clear, this is not me handing out a prescription to run yourself into the ground by saying “yes” and showing up to everything under the sun.

I’m suggesting you get crystal clear about how you want to show up so that you can say “no” to everything that’s not you and say “Hell, yes!” to the actions that change everything.

So, what’s one way you can show up in the next week? Tell us in the comments.


P.S. There are BIG things coming for Live Your Legend Local very soon. We’ve been working crazy hard behind the scenes to set up a totally new platform that I believe is going to transform the way in which all of us can connect – in the real world and online. Hosts to hosts, attendees to attendees and everything in between.

I think this is going to totally change the trajectory of LYL Local. And the best part? As always, it’s totally free to all of you. Because we believe that surrounding yourself with passionate inspiring people in the real world is a fundamental right. And we’re doing all we can to facilitate that. More details coming soon!

Image credit: My wife exploring the path of serendipity along a small beach trail on the island of Paros in Greece. Follow more of our adventure on Instagram


18 awesome comments

The Fully-Exposed Live Your Legend Case Study & Biz Teardown: 18 Steps to Turn Your Idea into a Global Revolution

LYL Local Kisumu Kenya - give people something to belong to!

“Give people something & someone to believe in. And even more… Create something to belong to.” – Jonathan Fields, Founder of RevolutionU

This post is possibly the most in-depth and actionable resource I’ve ever written – it’s a step-by-step case study and teardown of exactly how I built Live Your Legend and the movement and revolution it’s become. It will take about 20 minutes to read, and is meant to provide a road map for making your own impact.

It also breaks down how I’ve applied every step of Jonathan Fields’ 18-point RevolutionU framework that he covers in his Art of Revolution course, which opens once a year.

Now, onto the full case study and teardown of the LYL revolution (and some pictures from around the world that I’m VERY proud of)…


What If You Could Start a Revolution around an Idea or Cause You Deeply Believed in?

Think about this for a minute or two.

What change could you make? How could you help the people around you? What could be possible if you had the support of thousands or even millions of people around the world all working toward the same cause?

It’s a crazy thing to think about.

And it’s something that’s occupied my thoughts for nearly the past four years straight.

Because if we could learn how to lead our own mini (or full-scale) revolutions, that’s when we begin to define what it means to live our legends.

And there’s no one who’s taught me more about movement and revolution dynamics than my good friend, mentor and diehard family man Jonathan Fields.

Learning to build a revolution around your ‘crazy’ idea…

You see, for the last couple of years Jonathan has studied the world’s political revolutions (and revolutionaries). More specifically, he’s deeply studied the work of Gene Sharp, the 85-year-old, three-time Nobel Peace Prize nominee and author of a dozen books, including From Dictatorship to Democracy.

Gene is the world’s leading expert on non-violent resistance, and his books and tools have been behind almost every political revolution and regime change in the past three decades. His tools are so effective that if you get caught with his book in Burma, you go to jail for seven years.

Gene’s work became Jonathan’s bible. And funny enough, I’ve studied his work as well – and even spent half a day in Gene’s office in East Boston in 2013 learning about revolutions. But my research barely scratched the surface compared to Jonathan’s.

Jonathan set out to answer one core question…

“Can the core ideals of political revolution be applied in a commercial context to both empower large numbers of people AND launch or grow a product, brand or company?”

Because Jonathan knew that if we could harness these types of revolution dynamics, we could tap into some pretty unbelievable possibilities. Or as he said in one of his famed keynotes given to rooms of CEO’s …

The power of a revolution

And even more importantly, you get to empower mass numbers of people to create their own new realities.

That’s where things get pretty damn interesting.

And after hundreds of hours of research, he got his answer … YES.

That’s why I love his RevolutionU body of work so damn much.

Jonathan shares the full framework in his totally free Art of Revolution manifesto, audiobook and webinar – and shows you exactly how to implement it in his immersive RevolutionU training. And the cool thing is that since he’s taught so much of it to me as a friend and mentor over the past two years, Live Your Legend has followed every step of his framework almost to a T.

It’s crazy.

This process explains just about every revolution, from political to commercial. Apple and Patagonia follow it. And so does Chris Guillebeau’s World Domination Summit, TED and TEDx as well as our own revolution here at Live Your Legend.

It’s totally universal – making it ridiculously powerful.

So, as promised (and with Jonathan’s permission), I’m going to share his 18-step framework for building a revolution around your crazy idea.

And I’m going to tell you exactly how Live Your Legend has applied every step along the way.

You ready for this?

Here we go…

The Fully-Exposed LYL Case Study & 18-Step System: Tap Revolution Dynamics to Fuel Rapid Business Growth, Build an Army of Evangelists and Change the Damn World!

And how LYL applied each step to launch its own Revolution of over 70,000 Living Legends from every country in the world.

1. Who Is Your Revolution Serving?

This is the step almost everyone skips. They assume, “Since I’m the market, I already know who I’m serving.” That’s how a revolution fails before it even begins. Define the actual person you’re trying to serve – your revolutionary avatar. Ideally, this is a real person with real problems. I remember Tim Ferriss saying he wrote The 4-Hour Workweek specifically for an investment banker friend of his who hated his job.

How LYL did it: Before launching LYL, I described three people that I was trying to serve. I named them, described what they looked like, what they did for fun, what their main frustrations were and on and on. One was Cindy, a high school teacher in her 30’s who loves to teach but hates her job because the bureaucracy is killing her creativity and potential. She was looking for a new way to apply her talents and passions to the world. Then I wrote and created everything for these three people.

The simple script of the LYL avatar goes like this: You followed all the rules, did everything ‘right’ by society’s standards, but now you’ve found yourself in a job that doesn’t allow you to be who you are and make the impact you’re meant to make. You might even hate what you do. You’ve been thinking “what if there’s another way?” and know you need to make a change, but you don’t know what steps to take and don’t even know what’s possible, so you’ve sat complacent. You need a road map, a set of proven steps to help you make the discoveries and transition – and to surround yourself with the people who make it possible. Enter LYL.

2. Identify Shared Oppression or PAIN

What is driving your community crazy? How is it limiting their freedom and driving emotion? What is it keeping them from? And is it a pain that they currently feel or is it a deep down and now numbed pain due to so many years of discomfort? Some people become so complacent that they don’t even realize how much their toxic job is destroying their lives.

The fitness industry is a perfect example. 85% of adults don’t join gyms, yet 92% say exercise is critical. People want to exercise, but … the options are terrifying, boring, alienating, ineffective and inconvenient.

Enter CrossFit. It’s a radical take, applying community, shared suffering and refreshed thinking to fitness. As a result, it grew faster than almost any other movement in the modern world. There are now over 7,000 CrossFit gyms.

How LYL did it: Studies show that 80% of the working world doesn’t enjoy their work. Many of those people hate their job and it infects their whole life. People openly admit to this and desperately want to change. LYL aims to alleviate that pain.

3. Who Is  Your Dictator?

Yes, every revolution must have a dictator. For many of us, this won’t be an actual person. In the world of business, it’s usually a paradigm, institution, competitor trait or even an actual competitor. For CrossFit it’s the standard, boring, ineffective gym and society’s acceptance of a sedentary and processed food lifestyle. Apple’s is the status quo. And it’s not always about destroying a dictator. Gene Sharp calls it “disintegrating.” Build your revolution so that the dictator no longer has any legs to stand on, and the dictator collapses.

How LYL did it: Our dictator is the scripted complacent life of quiet desperation. It’s society’s generic and deadly definition of superficial success: status and money. It’s doing work for work’s sake instead of finding the impact that makes you come alive.

4. Who is Your Leader?

You need a leader of some kind. It might be you or it might not be. And it doesn’t have to be the stereotypical leader that’s constantly going all Tony Robbins on stage. But there must be someone leading the charge who embodies your beliefs and revolution. The leader also must embrace humility, vulnerability, feel your shared pain, be truthful and lead with a desire to serve.

How LYL did it: I started out as the leader, back when we were a revolution of one. I had an idea and belief, and I did everything I could to share it with the world and get those who cared about it on board. But now we have well over 70,000 members of our revolution from every country in the world. We are all the leaders now – especially with the birth of Live Your Legend LOCAL late last year and our global meetups that followed. More on that below.

To the point of a leader not having to be out on stage prancing around all the time, I have lead the majority of the LYL Revolution from my standup desk in my one-bedroom apartment in San Francisco. That’s where I am right now (actually, I’m on the couch).

5. Find or Create an Inciting Incident

You need some type of an incendiary device that ignites the cause. This could be a naturally occurring event such as new dieting research or a natural disaster. Or it could be engineered by you, such as the launch of a new experience, solution, product, brand or even a documentary or online video. The Occupy movement was born out of the collapse of Lehman Brothers, a bank that the world thought could never fail. Ideally, find something that transforms the world’s belief of what’s possible.

How LYL did it: The launch of Live Your Legend was our first catching fire point. I worked like crazy to write for sites all over the web to help spread our message during launch. I even brought in 57 Living Legends and world-changing entrepreneurs to be a part of the launch party. The launch of LYL proved that there is another way, and we were determined to provide it. Within two weeks of the launch, our community grew from 3,500 members to over 7,000 – little did I know that was just the start. We’ll be doing another fun launch of sorts for the new version of LYL’s site in the next month or so (I cannot wait!).

And so far our biggest inciting incident to date was the launch and growth of my TEDx Talk on How to Find & Do Work You Love. More on that below.

6. Identify Your ‘Away From’ Rallying Cry

What are you rallying against or tearing down? Leverage the pain of your inciting incident. What gets your community riled up? What harnesses the desire to change? Share this issue and you’ll find that universal pain and suffering has an amazing way of uniting.

How LYL did it: I started with my own personal rallying cry. I did everything I was supposed to do (great grades in school, graduated top of my class, internships, yada, yada) and landed a job with a prestigious Fortune 500 company – the kind I was supposed to be proud of. Only problem is it was sucking the life out of me, as I did monkey work and wasted my life away (and the company’s money due to the awful fit). No one was benefiting from me being there – not me, not the company, not the world. I just couldn’t understand how, where and when I went so wrong. This is a pain that so much of the world shares. Everything we do at LYL positions against complacency and monotony, and towards impact, adventure, excitement and doing work that matters.

7. Identify Unifying Beliefs

Find a list of beliefs that binds you together. What are your core values? What creed defines your revolution and makes your community what it is? Draw a line in the stand. If you don’t stand for something, you’ll fall for anything. Take a stand and be polarizing. The goal is for people to either say “Hell, yes!” or “Hell, no!”

How LYL did it: This started with The 17 Habits of People Who Change the World, which I published a week after launching Live Your Legend. That later became the 15 Rules of OUR Revolution, which has now gotten over 2,000 comments! And now those beliefs have turned into our official Creed of Living Legends, which was actually created for free by a talented and dedicated member of our revolution…

The Creed of Living Legends

8. Define Your ‘Toward’  Vision

What will you build to replace the old regime? Create a crystal clear vision of a new reality. Paint a monster dream of what could be possible. World-famous presentation coach Nancy Duarte calls this “The New Bliss.” This is also where you can integrate your commercial solution – your product or service. But you have to be very careful here. It can’t be forced. It must be organic, very relevant and specific to the pain your revolution is solving. Ideally, it is created, modeled and even demanded by the community.

How LYL is doing it: Our big, crazy dream is that one day that tragic statistic will be flipped on its head. Instead of 80% of people unhappy with their jobs, we want to see 80% or more loving the work they do! What would the world look like if the great majority spent their time on work and projects that made them come alive? Think of the innovation and the way we’d treat each other. Things would start to change.

About six months after launching LYL, I published an Ask the Reader post where I asked all of you to answer the question: “What’s the biggest challenge or fear keeping me from doing work I love?” The post immediately exploded with responses. When an average post got a dozen or two comments, this one got hundreds. And they were full of pain and emotion. This was when I knew I had to create a deeper solution. This later became our flagship Live Off Your Passion Guided-Discovery course.

I only created LOYP because thousands of you directly asked for it, and you told me specifically what you wanted it to include. So I built exactly that. Well, I guess you’d say we built it together.

9. Build Your Resonant Story

Frame up the reluctant hero scenario (think Luke and Star Wars). Find a therapeutic metaphor that takes your community on what Joseph Campbell calls “The Hero’s Journey.” They are the main character, not you. Move from what is to what could be and back and forth. There must be shared pain and ownership of the solution among the group. Make this story their story – OUR story.

How LYL is doing it: I try to weave the hero’s journey into every story I tell and article I write. I create everything on this site to help take you from what is to what could be – to help you realize what’s possible and live your own legend. Your are the main character. That’s why we do Reader Spotlights every few months and why so many of you have started to host your own LYL Local meetups and gatherings around the world. This is OUR Revolution.

10. Craft Your Manifesto

This is where everything comes together: Away From + Unifying Beliefs + Toward + Resonant Story. The goal is to disintegrate the Dictator, to remove oppression, and in its place, build the new reality. Show and live what can actually be possible. This could be through any media – print, digital, video, audio, a documentary (like Food Matters or Stop Kony), or an event like World Domination Summit. The more senses, emotions and mediums you bring in, the better. And have a clear core purpose and slogan to go with it.

Give your revolutino a manifesto

How LYL is doing it: Everything came together when I took the TEDx stage at the de Young Museum in San Francisco and gave a talk on How to Find & Do Work You Love. My goal in giving that talk was for it to be the most powerful manifesto and rallying cry for our revolution that I was capable of giving. Our core slogan at LYL is “Do Something That Matters – both to you and to the world.” In the TEDx talk, our slogans were also “What is the work you can’t not do?”, “If you don’t know what you’re looking for, you’re never going to find it,” and “The fastest way to do the things you don’t think can be done is to hang around people already doing them.”  

My TEDx has turned out to be the single most powerful thing I’ve done in the history of my career, and certainly this revolution. The talk connected with the audience in a way I could have never dreamed. And as of writing this, it had been viewed over 1,700,000 times and ranks in the top 20 of over 40,000 TEDx talks. One guy on Facebook said he watched it at least 100 times, and three of those on the day he finally quit his soul-sucking job. This manifesto changed everything like I can’t describe…

Don’t see a video? Click here.

11. Define the Path

Identify the behaviors and actions that will lead to your desired dream or “new bliss.” Reverse engineer the steps toward that outcome. And determine the duration. Will it be transactional or sustained? Transactional means it will lead to a one-time action, such as sharing on social media or contributing to a campaign (Kickstarter is an amazing tool for the transactional revolution). Or do you see your revolution being a new part of the world forever?

Decide and build your plan accordingly. Then meet people where they are – online, in the real world and metaphorically. Develop various levels of programming and engagement so they can take baby steps to greater and greater commitment to the cause.

Take them on a path from Consume –> Connect –> Contribute –> Commit –> Lead. And always give them a chance to allow others to join the revolution and start their own path towards leadership. Community is a fundamental component. People need to feel they have a place where they belong.

How LYL is doing it: I made it clear that this is a sustained revolution – a new world that I see for the people willing to be intentional, commit to doing what matters and surround themselves with the people who make it possible. Community and connection has been at the foundation since the very beginning – with blog comments, Facebook groups, private forums, our Connect with Anyone course and our local in-person meetups.

We have a long step-by-step process of how people can engage and build commitment to the cause. Start by reading our mountains of free content, then subscribing to email updates, joining one of our free private communities, purchasing a course and most recently becoming a Live Your Legend LOCAL Host & Ambassador in your hometown, making you as much the leader as me or anyone else.

12. Deepen the Tribe Mentality

Continue to bring your community closer and closer together – online, and better yet, in the real world. Remind them there is nothing wrong with them, they are not alone. Either we succeed together or we fail on our own. Use symbols and language that inspire connection and action. Brands and revolutions use colors all the time. Apple did this when they launched their white headphones in a world where every headphone was black.

How LYL is doing it: After polling hundreds of our members, we named our movement here The Revolution and decided our members should be called Living Legends. We use consistent colors and branding in everything we do. And we even have the “Do Something That Matters” LYL Field T-Shirt. It’s our uniform, of sorts. ;)

13. Assemble Your Torchbearers

Find you deepest and most dedicated true believers. Share all of these steps and ask who will stand for the cause. Bring them into the fold and empower them to lead with knowledge, support, tools and access. If you do this right, often your torchbearers will appear out of the woodwork, without you even having to seek them out. That’s ideal.

How LYL is doing it: We provide all kinds of tools in our Passionate Work Toolkit and Live Event Field Kit to give our community all they need to be their own leader. All our courses have the option for deeper involvement. All of our paid team members have come from Living Legends reaching out, asking to help and doing such an amazing job that we decide to officially bring them on. In fact, I won’t hire someone any other way. It must start with a mutual dedication to the cause and revolution.

And for LYL Local, we have a full-blown host application, contract, on-boarding, training and buddy program, as well as a platform and community for hosts to connect from around the world. And we of course provide them with all the tools, collateral and media they need to grow their local group. The beauty of all this is the LYL Local movement is run entirely by our host volunteers – because they believe in this cause, in our revolution, as much as me or anyone else. More on LYL Local below.

14. Identify Key Resources and Allies

What kinds of people, money, roles, social capital, key influencers and co-ownership will help put your revolution on steroids? Environment is everything. Don’t try to go at it alone.

How LYL is doing it: Surroundings, environment and connection is at the core of everything we do. Our core flagship course is called How to Connect With Anyone. It’s designed to surround yourself with the people who refuse to let you fail. I apply its principles to LYL every day. Why do you think I partner with a guy like Jonathan Fields for RevolutionU? None of this would be possible without the guidance and support of so many. Stand upon the shoulders of giants.

15. Swarm the Launch

This is where you take the world by storm. Hit every channel possible with your message. Constantly monitor and test to see what works best. Adjust accordingly. Tap channels that your followers already trust and use. Build ubiquitous messaging and action channels. Make it nearly impossible for people not to take some action to join the movement.

Choose your online home base: blog, Facebook, Twitter, Kickstarter. And much more importantly (especially for sustained revolution), leverage the power of small groups. Make it unbelievably easy and fun for members to host their own in-person groups and meetups.

Like Margaret Mead says…

margaret mead revolution quote

“Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has.”

How LYL is doing it: This is the most exciting part. On January 7th of this year, we kicked off our official swarm, and it snowballed into something I could have never imagined.

Last year I put out a call on LYL to see who wanted to host a meetup in their hometown. I thought a handful of you might step forward. I did not expect 226 of you from 150 cities in 48 countries to raise your hand and then to follow through by signing our official Live Your Legend LOCAL Host Agreement & Pledge and say “Hell, yes!” to hosting their own local meetup and inviting people in their community to join in the party.

But, thanks to you, on January 7th, 2014, something crazy happened – that I don’t think has ever been done. We hosted our first same-day global meetup, where living legends hosted LYL meetups in their hometowns all over the planet. 150 cities in 48 countries (including Kenya, Kuwait, Cape Town and Sydney) – thousands of people who came together on the same day because they all, we all, believe in the same thing – that doing work you love is a right, as long as you’re willing to do the work and surround yourself with the people who make it possible. And that was just Day One. Monthly meetups have been hosted in cities around the world since then. This is only the beginning.

To date, I’ve never been more proud of anything I’ve worked on and the impact it’s having for others. Nothing we’ve created has received more praise than our local communities, and it’s thanks to all of you!

We have an incredible video montage of the January 7th event, including attendees from dozens of countries doing their own dance to represent what it means to do work that makes them come alive. I’ll share that with you all soon – when we announce our January 2015 global meetup and offer you all the chance to become a host!

But for now, here are a couple images I’m incredibly proud of…

Global LYL Local Map 150 cities

And here’s a little proof that the belief in doing work you love, crosses all boarders and religions, as seen in some of our most passionate groups.

Such as Kisumu, Kenya…

LYL Local in Kisumu, Kenya

Kuwait City, Kuwait…

LYL Local Kuwait City

Manila, Philippines…

LYL Local Manila

Pune, India…

LYL Local Pune India

Riga, Latvia…

LYL Local Riga Latvia

And Taipei, Taiwan…

LYL Local Taipei Taiwan

It’s still hard for me to believe that these pictures exist, and it’s just a taste of what’s possible when these 18 steps get executed. I cannot wait to show you the dance video and invite you to be a local host, especially with Chelsea and my round-the-world trip coming up!

16. Find Your Mechanisms and Milestones

Create clear and intermediate milestones to work toward.

  • Build a transparent process to foster trust and action
  • Create mechanisms for progress checks and public accountability
  • Gamify behavior that benefits the cause
  • Adapt on the fly when dashboard shows failure

How LYL is doing it: We pride ourselves in being transparent on every level possible. All members get a chance to see what other members are doing, what’s working and what’s not through our various communities and tools. We’re constantly building LYL into a dynamic team so people want to continue to support and build upon it.

And as always, my promise to you is to share all sides of the story – the good, the bad, the amazing, the terrifying and everything in between, when it comes to the pursuit of work that matters (including deep, raw details of my personal journey). You deserve that. And I hope it inspires you to show up in the same way.

17. Design for Contagion

Leverage every tool to give it the best chance possible to catch like wildfire. Use stories and social currency (people wanting to help others by introducing them to your tools). Make the connection deeply emotional and observable. Then get your ass out of the way!

How LYL is doing it: I’d like to think we build upon this one every day.

18. Create the Ultimate Tipping Point

Reach a point where the growth of the revolution becomes self-fulfilling and auto-renewing – like rolling a snowball down a long hill with fresh snow. You’ll know you’re hitting this point when you’re getting magnitudes more output than what you’re personally putting in. Decide your optimal combustion speed – raging inferno or slow burn?

But be sure you set up systems so you can keep the momentum while also maintaining the brand, message and core idea and values.

Then watch your revolution start to become unstoppable.

How LYL is doing it: Well, this one never ends, but I think those pictures above give a pretty good feel. And while this revolution is far from having reached its capacity, I’m pretty sure our first tipping point was January 7th. I have no idea what this will turn into, but with all of us in the same corner, something tells me it will be pretty fun to see and experience as it unfolds.

As for systems, we are putting a ton of energy and resources into this right now. A full redesigned LYL website is being created as I write, and we’re currently testing an incredible new platform for hosting, organizing and promoting LYL Local meetups, including a series of communities for connecting our hosts virtually, as well as attendees with each other. Keep your eyes out for a lot more to come…

This slide sums it all up pretty well:

The benefits of non violent commercial revolution

Here are the two big ideas that change everything…

#1. Give People Something or Someone to Believe In

(Preferably Both)


#2. Create Something to BELONG To

Jonathan says it perfectly…

“Our greatest opportunity for impact lies not just in connecting people to us and our ideas, but in creating a safe place where people can connect with and support each other in the quest to take the sustained action that leads to profound change.”

Our world is starved for connection, for community and for a group of people who also believe that the world could be different. That possibility is everywhere – that each one of us can make an impact.

If each of us doesn’t find a community that believes in the same change and possibility that we do, then that belief begins to die.

That is why our community and Revolution here exists. To not only show you what’s possible, but to provide the community and resources that make that possibility a near certainty.

That makes it all but a given that you’ll find and do the work that makes you come alive.

That you start using your life to do things that matter – not just to you but to everyone around you.

That’s why I believe our Revolution here is changing the world.

And that’s why I’m so grateful to Jonathan Fields and Gene Sharp for providing the framework to make it all possible.

Taking a Stand is all that Matters

I don’t care whether you use Jonathan’s tools, my tools or you do it totally on your own.

All I care about is that you make the decision to get behind an idea you deeply believe in, and create some real change – both for you and those around you. That’s what life’s for.

How you do it is totally up to you.

Our community is here to support you however we can.

So I guess there’s only one question left to ask…

What revolution will YOU lead?


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