Early last year I came across one sentence that turned out to be the single most profound business concept and tool of 2011 (and perhaps my lifetime).
"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."
- Simon Sinek, Start with Why
It caused me to fully rebrand and reposition Live Your Legend as well as my investment business.
I believe it has everything to do with why Live Your Legend has experienced the rapid growth and success it has. It's only fitting that I share this with you as the closing to our "Monetize Your Passion Online" series.
The man who taught me this lesson was Simon Sinek.
In 2009 he wrote a book called Start with Why: How Great Leaders Inspire Everyone to Take Action
. Within a few years that book, and the concept behind it, literally swept across the world. Simon Sinek is now considered one of the preeminent thinkers both on leadership strategy and passionate work around the world.
He often speaks upwards of 20-25 times a month
and does much of his work with the United States Military.
He's been invited to do work with groups like Microsoft, Dell, SAP, Intel, Chanel, various government groups and Members of the United States Congress. He's also presented his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force.
This guys' the real deal.