Written by:
Scott Dinsmore
Average Reading Time: 5 minutes
What's more likely to get you to buy something: a slick sales pitch or a friendly referral?
It's no surprise that we'd all prefer to do business with someone we like and trust. And who couldn't use a reminder? Well a group of 150 entrepreneurs and I had the chance to make this a life motto when we heard
Jim Cathcart speak at a Catalyst For Thought event in Santa Barbara last week. What followed was an hour-long energizing, motivating, belly laughing, masters education on how to live life.
Jim's written 14 books on relationship selling and speaks, coaches and inspires behavior across the world. Yet we had him all to ourselves. He learned early in life that
business should be an act of friendship and has guided his life accordingly. If that's where you start, there's no limit to where you'll end.