16 Apr Fearful Focus: How & When to Kill Your 2nd Most Amazing Idea (+ free ‘Avoid At All Cost’ workbook)
"Focus is the key to the world."
- William A. Dinsmore III (my dad)
Admitting Defeat to Allow Victory...I have a confession to make. For the last few months I've been working on launching a top-secret project that I think could help this community in a totally new and fun way. I've briefly mentioned it in the past, and many of you have showed serious enthusiasm - which further fueled my distraction, I mean excitement... This is also what I was referring to in my interview with John Lusk on Difficult Decisions last week - so figured it's about time we make it public. To recap, here's the first item from my 2013 goals post:
"Launch a real-time fully-exposed case study on how to take a physical product from idea, to market testing, to manufacturing and to selling — all by using today’s online tools. This is going to be our biggest project EVER, and we are going to take you along for every step of the ride. Keep an ear out for the launch of the new site to track this project as well as what the physical product will actually be. I could not sleep this weekend because I was so excited for it."Since then, my partner Nic and I have invested a few thousand dollars in branding, design, setting up web sites, and even hired an architectural designer to create high-end CAD drawings so we can manufacture our first physical product prototype.