Internet Riches

Internet Riches: The Simple Money-making Secrets of Online Millionaires
by Scott C. Fox
Pub. Date: Date: April 2006, AMACOM
293 Pages
Success Rating :4

Why I Read this Book: I wanted to prove to myself that the conventional job and career progression that is taught by our parents and educational system is not the only way and that there is indeed a road less traveled that can prove to be more prosperous.


Anyone who is tired of the grind and working for “the man” should, no must, read this book. I have chosen this as the featured review because it opens one up to ideas and possibilities that most people, especially in the over 40 generation, could not dream of. I did not know a thing about the vast opportunity that existed on the web and how “simple” it is to get started until I read Internet Riches.

Unfortunately Scott Fox may have lost a number of readers at the book shelf due to the get rich quick-gimmick feel of his title, but once you get that cover open, the knowledge to be gained is incredible. Fox does a great job of explaining how the playing field has changed with regards to starting a small business and then comes right over the top with numerous examples of entrepreneurs making ten of thousands of dollars up to millions of dollars a year with very little (if any) startup capital. All it really takes is the motivation to get something going. But then again isn’t that always what’s holding us back?

The real-life stories in this book are the most powerful and motivating part about what I read. For instance there’s the 20-year-old kid who put together a website discussing the latest cell-phones and now he is pulling in $70k a year on ad revenue alone while attending university. Or how about the man bored at work who created a site targeted specifically towards people like him who were looking for things to do on the Internet. Ad revenue alone is funding an incredible lifestyle for him. These stories and many others go to show you not only that it is possible, but people are doing it. People are taking what interests them most and turning it into their living. They are the stories that many people only dreamed of living and what is so exciting is that it is so very possible for any one of us whether we’re tech savvy or not.

The other section of the book serves more as a reference than anything else, and a very good reference at that. Fox goes through all of the tools available at little to no cost that can be found on the Internet that will assist you with everything including building a professional-looking website in a matter of hours, creating an online store, online marketing and selling advertising. The resources really are unbelievable. It was with the help of this book that got me to create Fox also goes step by step through everything required for being successful with an online business starting at concept brain-storming all the way to making sure your website can handle a million+ monthly visitors (because if you do things right, it will need to).

He also takes some interesting and opposing views on what most of us have come to know as common practice. He emphasizes the importance of not going to outside investors such as venture capitalists and angel investors. The monetary investment is so small that these sources often are not necessary. Besides, who would ever fund a kid who wanted to build a site offering free advice about cell phones? This brings us to his next interesting piece of advice, which is to keep your business small. There is no need to try to grow a business just for the sake of growing. So many of the ideas and concepts out there can be managed by one or two people and still produce fabulous revenues and profits. Ah, the wonderful benefits of leveraging recent technology.

This book not only provides the motivation and examples to get you going, but the odds are that when you finish this book you will probably have come up with a number of e-business ideas on your own through his brainstorming steps. And then you will have an incredibly valuable reference to use when starting your business.

If you have ever felt the least bit entrepreneurial or would like to feel that way then you really cannot afford to pass up this read. The opportunity is yours and the time is now. Enjoy.

Key Take Aways:

  • Due to numerous technology advancements, business as we know it has changed significantly allowing
    every one of us to more realistically pursue our dreams.
  • We cannot afford to stand still and let opportunity pass us by.
  • With every new idea, concept and business, even more opportunities are uncovered. We are all in the
    perfect position to take advantage of it.
  • Do not seek outside investors for your business and try your best to keep it small. Small in size does not have to mean small in profits.

Related Web Sites:

-Reading for Your Success

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